As many of us know, if you are looking for a new Chrysler vehicle with an upgraded performance package, you would turn to the SRT models. Normally, car shoppers or devotees would have to read about them online or through marketing materials in the dealerships. That has now changed since Chrysler recently debuted its very first SRT (Street & Racing Technology) set of television ads.
Chrysler developed an ad campaign called "Body and Soul." During the 30-, 60-, and 90-second commercial spots, the automaker takes us through the stages of us growing up longing to one day have our driver's license in order to drive on our own. After showing how a teenager's affection for their vehicle grows, the commentator inquires how is it possible that a person can possibly love a car like the 300 more than another human being? From there, the commercial continues on explaining essentially that a vehicle is just a body until the maker breathes life into it and then the machine carries the soul of the maker.
We don't know about you, but watching these ads gave us shivers at Robert Green Chrysler Dodge Jeep. It's true. We do form a connection with our car, truck or SUV. We believe it's a living, breathing thing and treat it as such.
First, in order to develop this relationship, you must find the vehicle that speaks to you. If you join us at our Chrysler, Dodge, Jeep, RAM Dealership in Monticello, NY we vow to find you the SRT model that speaks to you. Once you find it, we can also help you with car financing in order for you to drive off together that same day.